How to Engage and Grow Your Audience with YouTube Live
Categories: Digital Marketing, Social Media Marketing

About Course
The Captivate with YouTube Live course provides a complete guide to mastering live streaming on YouTube. Learners will explore every essential aspect of going live, from sharing and embedding live streams on social media to using channel promotional tools. The course covers strategies to engage audiences with advanced settings, thumbnails, end screens, and captions, as well as methods to increase viewership and improve channel visibility. You’ll learn how to create impactful content and drive engagement through live streaming, helping to grow your brand on YouTube.
What Will You Learn?
- How to set up and share YouTube Live streams effectively.
- Embedding live streams on social media and websites.
- Using promotional tools like trailers, cards, and end screens to engage viewers.
- Advanced techniques for increasing viewership, including subtitles, captions, and playlists.
Course Content
Getting Started with YouTube Live
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Overview
01:13 -
Your Direct Shareable Link
01:13
Embedding and Promoting Your Live Stream
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Embedding Your Live Stream
01:34 -
Embedding Your Live Stream on Social Media
01:35 -
Excerpted Videos On Social Media
02:37
YouTube Channel Promotional Tools
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Channel Promotional Tools – Part 1
02:15 -
Channel Promotional Tools – Part 2
02:29 -
Creating A Channel Trailer
01:35
Optimizing Content for Engagement
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Create a Subscribe Link
01:33 -
Blurring Out Information In Your Recording
01:59 -
Thumbnails
01:02 -
End Screens
02:49 -
Cards
02:01 -
Subtitles and Closed Captions
01:45
Advanced Settings for Increasing Viewership
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Setting Up Playlists
03:24 -
Advanced Settings and Increased Viewers
01:45
Community Engagement and Final Steps
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Community Subscriptions
01:06 -
Adding Audio
02:13 -
Channel URL
01:34 -
Conclusion
01:13
Earn a certificate
Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.

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