How to Get Started with YouTube Ads for Business Growth
Categories: Digital Marketing, Social Media Marketing

About Course
The “First Steps with YouTube Ads Playbook” course is designed to guide beginners through the process of setting up and running successful YouTube ad campaigns. This course covers everything from the basics of creating and editing videos to advanced techniques in targeting and tracking conversions. By the end of the course, learners will be able to create compelling YouTube ads, track their performance, and optimize their campaigns for better results.
What Will You Learn?
- Essential equipment and tools for creating YouTube ads
- How to set up and customize a YouTube channel
- Step-by-step process of creating and editing ad videos
- Techniques for targeting the right audience
- Methods for tracking and optimizing ad performance
Course Content
Getting Started with YouTube Ads
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Minimum Viable Equipment
02:26 -
Video Creation Tools
02:20 -
Video Editing Tools
01:57
Setting Up Your Ad Campaign
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Set Up An Autoresponder
01:56 -
Create a Landing Page
02:19 -
Connect Your Autoresponder To Your Shopping Cart
02:19 -
Basic Channel Branding and Customization
02:41 -
Open Your Google Ads Account
01:41
Tracking and Analytics
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Google Conversion Tracking Part 1
02:08 -
Google Conversion Tracking Part 2 – Actions
01:49 -
Google Conversion Tracking Part 3 – Tags
01:24 -
The Google Site Kit Plugin
01:25
Creating Your Ad Content
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YouTube Ads Video Creation Assets
03:00 -
Add In A Voice Over to the Video
02:23 -
YouTube Creative Outsource Partners
01:23
Setting Up and Running Your Ad
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Ad Formatting
02:05 -
Find My Audience – In Segment Targeting
01:54 -
Find My Audience Affinity Segmenting
02:01 -
Set Up Your YouTube Ad
01:49 -
Create the YouTube Ad Video
01:40 -
Set Up Your YouTube Ad – Part 2
01:19
Earn a certificate
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