Strategic Marketing Playbook – Advanced

Categories: Marketing
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About Course

The Strategic Marketing Playbook – Advanced course is a comprehensive guide designed for marketing professionals who are looking to take their strategies to the next level. This course delves into advanced marketing tactics, including direct response marketing, automated campaigns, webinar strategies, and the integration of AI and analytics. With a focus on practical application, you’ll learn how to create and implement sophisticated marketing campaigns that drive conversions, leverage multiple platforms, and utilize cutting-edge tools like Zapier and Google Analytics. Whether you’re managing a product launch or refining your marketing funnel, this course equips you with the knowledge and tools to execute with precision.

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What Will You Learn?

  • Develop and execute advanced direct response marketing strategies.
  • Create and connect information products using automation tools like Zapier.
  • Set up and manage webinars, live streams, and multi-streaming across platforms.
  • Implement AI-driven copy and conversion techniques.
  • Optimize your marketing campaigns with Google Analytics and sales tracking tools.
  • Integrate physical and digital marketing efforts to build a comprehensive marketing system.

Course Content

Advanced Direct Response Marketing
This module covers the fundamentals of direct response marketing, focusing on AI-driven strategies, copywriting, and customer testimonials to maximize conversions.

  • Direct Response – Conversion – AI
    02:40
  • Direct Response – Copy – AI
    02:45
  • Direct Response – Testimonials
    02:57
  • Direct Marketing – Opt-In
    03:09

Webinar and Live Stream Strategies
This module focuses on the setup and optimization of webinars and live streams, including the integration of bump offers and multi-streaming capabilities.

Automation and Product Setup
Delve into the automation of your marketing processes, including setting up shopping carts, bump offers, and automated campaigns to streamline operations and increase efficiency.

Media and Information Product Marketing
This module focuses on leveraging media marketing and creating information products, with a special emphasis on HARO and connecting your marketing efforts to real-time media opportunities.

Tracking and Analytics
In this final module, you'll learn how to track your marketing efforts using autoresponders, Google Analytics, and other tools to optimize performance and ROI.

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